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Users will soon have a updated setting that permits them to reduce the volume of AI-created videos appearing in their timelines. This step comes as the company disclosed that it currently hosts more than 1 billion AI videos.

Trial and Implementation

This change is undergoing trials over the next few weeks before a global launch. This shift aligns with a surge in AI-generated material, fueled by recent content generation software.

The Broader AI Trend

It has been noted that almost a tenth of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A large amount of this output is considered mass-produced AI material, a term for substandard, bulk-generated content that is typically nonsensical or surreal.

Our research shows that numerous viewers enjoy content produced via AI tools, from digital art to informative clips, and we want to give people the power to increase or decrease of that, based on their own choices,” commented a spokesperson.

AI on the Platform

TikTok shared that there are currently over a billion videos on its service labeled as artificially created. In total, over 100 m pieces of content are uploaded to the platform every day, making AI content a limited percentage of its overall inventory.

User Control Features

Viewers will be able to decrease or raise the volume of AI content they watch by using the content preference feature in the application and selecting AI-made media. Other topics that are already be controlled under the tool cover politics, clothing, cosmetics, and movement.

Content Labeling and Policies

TikTok’s rules require content makers to tag “realistic” AI-made content, and it bans harmful AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its terms of service.

In addition, the service will from now on add an artificially created label to content produced via its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This measure is aimed to deter users from attempting to evade the tagging system.

AI Literacy Programs

The platform is also launching a $2 million educational fund for experts and groups to develop educational content about using AI responsibly. This program will benefit non-profit groups specializing in educating programming and robotics.

Content Safety Approach

The video-sharing app has defended its safety measures, amid controversy over proposals to make redundant hundreds of safety staff in the UK. TikTok is expected to reduce 439 jobs in its trust and safety division in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by automated systems.

A company official explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most graphic content before it is viewed by humans. The company announced a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its automated systems.

“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”